💩 Sandwich Shop
How can we talk about critical issues that are socially taboo?
Wash United needed to talk to people in professional settings about poop. They had to quickly impart the necessity of their work to people who may feel uncomfortable discussing it at public events.
Wash United is a nonprofit that focuses on cleanliness and sanitation. They run multiple outreach campaigns getting more people aware of the necessity of hand washing and building cleaner toilets throughout the world. While they had no problem reaching their constituents, they couldn’t figure out how to impart the urgency of the problem to people in countries who did have adequate access to toilets.
Working with Wash, Antidote set out to understand the spaces and people they needed to reach. Finding the perfect balance of humor, play, and systemic communication was a delicate issue. We also wanted to illustrate the feeling of shame that sometimes comes when you have no access to toilets.
