🚗 Bottleneck
How can you show the systemic effects of negligence?
Road accidents are the leading cause of death for development sector workers around the world. Operational models for nonprofits often overlook or underfund safety measures for their drivers. Fleet Forum needed to call attention to the necessity of road safety, and break through the saturated funding landscape global non-profits operate within.
Antidote collaborated with Fleet Forum to find where the funding bodies and nonprofit operation managers are doing their planning. The answer was professional nonprofit conferences. These conferences are sometimes tedious, but essential to making connections within the nonprofit world. Antidote’s task was to highlight the deadly impact that road accidents have on organizations, draw attention to Fleet Forum’s life saving work, and do so within a professional setting where everyone is attempting to leave a positive impression.